More than half the UK population – nearly 35 million people – are now active gamers, the research shows, with mobile, gaming on social networks and casual gaming websites among the fastest growing platforms. ![]() The gaming market’s transformation presents opportunities for brands aiming to reach highly engaged audiences. This growth is being driven by mobile gaming, which surged by 35 per cent year on year, according to the latest market study seen exclusively by Marketing Week by gaming research firm Newzoo, commissioned by games distributor GameHouse. The explosion of casual gaming in recent years, particularly on mobile phones, means demand for the traditional console has fallen sharply, with worldwide spending on them down 1 per cent last year despite the total gaming market rising by 6 per cent to $70.4bn (£45.6bn). Yet despite the recent buzz about consoles, the industry’s biggest growth area is by far mobile. Now Google is rumoured to be developing an Android-powered console as Sony and Microsoft launch their PS4 and Xbox One respectively. The first version of the Sony PlayStation sold more than 100 million units and became a global craze on its launch in 1994, as people lapped up a new level of gaming sophistication and entertainment in their living rooms. Games consoles were once must-have items for every household. Q&A: GE’s digital marketing manager on why they launched their game, Wonderground, and how it benefits the brand.A marketer’s guide to the changing landscape of gaming.If you are a game developer looking to achieve success for your game on web, discover what we offer and get in touch via Poki for Developers. Read more about the platform we are building on our company page. Our goal is to create the ultimate online playground. Poki is based in Amsterdam and has a team of 40 people working on our gaming platform. ![]() Unsure what game to play? Start your game discovery on our homepage or pick a game from any of these popular categories: ![]() In total we offer more than 1000 game titles. We also have online classics like Moto X3M, Venge.io, Dino Game, Smash Karts, 2048, Penalty Shooters 2 and Bad Ice-Cream to play for free. Our most Popular Games include hits like Subway Surfers, Temple Run 2, Stickman Hook and Rodeo Stampede. ![]() Game developers release fun New Games on our platform on a daily basis. Every month over 50 million gamers from all over the world play their favorite games on Poki. Our games are playable on desktop, tablet and mobile so you can enjoy them at home or on the road. We offer instant play to all our games without downloads, login, popups or other distractions. Poki has the best free online games selection and offers the most fun experience to play alone or with friends. Spider Solitaire Sides of Gravity One Hundred Castles Solitaire Fish Squad Amazing Spider Solitaire Tetra Blocks Zombie Dying: Survival Days Backgammon Blumgi Slime Big Shot Boxing Amazing Solitaire Squad Goals Parkour Race Blockheads Iron Snout Monster Tracks Papa's Wingeria World Conquest EvoWorld io (FlyOrDie io) Cats Drop Relmz.io Shady Bears Rocket Soccer Derby Idle Breakout Gladihoppers Super Liquid Soccer City Car Driving: Stunt Master Cricket World Cup Getaway Shootout Soccer Skills Champions League Little Master Cricket Onet Master 1010 Color Match Dadish Combat Reloaded 2 Idle Mining Empire Kiwi Clicker Ludo Hero Repuls.io Poor Bunny Lurkers.io Word vs Word Who is? 2 Brain Puzzle & Chats Flip Bros Little Alchemy 2 King of Mahjong Gold Digger FRVR Snake.is MLG Edition A Small World Cup Super Star Car Vortelli's Pizza Delivery House of Hazards Recoil War Master Crazy Bikes Like a King Market Sort Tiny Fishing Rebels Clash Vortelli's Pizza Ant Art Tycoon SimplyUp.io Blumgi Rocket Cow Bay Merge the Numbers Snake vs Worms
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